AI Insights · Timothy · October 2024
Top 5 Beauty Retail Apps in Mexico Q3 2024: Unified Platform Performance
Explore the performance trends of the leading beauty retail apps in Mexico during Q3 2024, featuring insights on downloads and active user metrics.
During the third quarter of 2024, the top beauty retail apps in Mexico demonstrated varying trends in downloads and active users, as reported by Sensor Tower. Here's a closer look at the performance of these leading apps on a unified platform:
SEPHORA saw its weekly downloads fluctuate throughout the quarter, starting at approximately 15K and peaking at around 25K by the end of September. The app's weekly active users displayed a general upward trend, starting at about 128K and reaching nearly 170K by the end of the quarter.
Natura Latam experienced a steady increase in weekly downloads, beginning with around 7.8K and climbing to nearly 15.7K by the end of the quarter. The app's weekly active users also followed a similar upward trajectory, starting at about 36K and rising to over 55K.
Bath & Body Works México showed a gradual increase in downloads, starting at approximately 3.6K and reaching over 7.2K by the end of September. Unfortunately, data on active users was not available for this app.
Avon demonstrated a consistent rise in weekly downloads, beginning at around 2.8K and peaking at approximately 5.4K. The app's active user base increased steadily from about 28.8K to 35.7K over the quarter.
Oriflame experienced varied weekly downloads, starting at roughly 3.8K, dipping mid-quarter, and then climbing back to about 4.6K. The active user count showed a gradual increase, beginning at around 22.7K and reaching over 27.6K by the end of September.
For more detailed insights and data, visit Sensor Tower.
